An impressive demonstration creates interest. A useful product fits into the way someone works and delivers an outcome they can trust.
Start with the job.
Name the user, the task and the current alternative. What is difficult, slow or costly today? Which part of that work can the product improve? A tightly defined use case makes it easier to decide what to build, explain the value and establish a credible basis for pricing.
Design the handoffs.
The workflow includes more than the model’s response. It includes the inputs, permissions, review steps, exceptions and people who depend on the output. Decide where automation helps, where a person needs control and how the user can recover when something is wrong. Those decisions shape adoption as much as the demonstration does.
Build the commercial case.
The buyer needs a reason to change. Translate capability into a useful outcome: less work, better decisions, a new service or a more reliable process. Test that value in a focused workflow, review actual use and learn what the customer is willing to adopt and pay for.